Which social media platforms should you use for your business?

Social media is any digital platform or tool that allows users to quickly create and share content with the public. Virtual communities are therefore established and this connects like-minded people so that they can interact with one another. There are lots of different networks and it’s important that you find the right platforms for your business as each one has a mission, purpose and unique audience.

Facebook (Meta)

Founded in 2004, Facebook’s mission is “to give people the power to build community and bring the world closer together.” People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.

Facebook is a powerful tool for small businesses. As of February 2022, the platform has over 2.91 billion active users and its Facebook Ads and free Business Page technology allows you to focus on very specific users. You’ll be able to access audience insights and demographics through your Facebook Business Page, helping you to develop an effective marketing strategy and better target your campaigns.

The Facebook Business Page is a free tool and allows you to list basic contact information and engage with new and longtime customers through sharing posts. The technology available means that you can better understand your audience, boost traffic to your website and improve your search engine optimisation (SEO) – All for free or very little cost through Facebook Ads.


Instagram is a visual community platform and was founded in 2010. Its mission statement is “to capture and share the world’s moments.” The focus is on creativity and sharing ideas through images, videos and photos.

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